Powered by Apple Intelligence

Your Health Data.
Finally Working
For You.

Simple Insights turns Apple Health into clear, private coaching — powered by Apple Intelligence. No cloud. No accounts. No compromise.

Download on the App Store
🔒 On-Device Only · No Accounts · No Ads · Apple Intelligence
Simple Insights Home Screen
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Health data shouldn't require
a data science degree.

📊

Rings and badges
don't explain why

Standard fitness apps show you what happened. Simple Insights explains what it means — in plain language.

🎯

Generic dashboards,
no personalization

Build your own insight experience with 40+ modular tiles designed around your specific goals.

☁️

Your data sent to
the cloud, monetized

Everything in Simple Insights stays on your device. Always. No exceptions.

New in Version 2.0

Ask AI.
Powered by Apple Intelligence.
Runs entirely on your device.

Ask anything about your health. Simple Insights understands context, trends, and comparisons — and answers using only your private data.

"Is my sleep recovery at risk this week?"
"How did I train this month vs last month?"
"What's my HRV trend over 30 days?"
"Show me my recovery pattern this week"
⚡
Not a chatbot. Not a cloud API.

Apple Intelligence runs natively on your device. Your health questions — and answers — never leave your phone.

Ask AI Calorie Comparison
Ask AI Recovery Trend

One app. Three dimensions
of performance.

Recovery, Training, and Movement — three lenses that together reveal the full picture of your health.

Recovery Insights
Recovery
  • Daily recovery readiness score
  • HRV trends over time
  • Resting heart rate monitoring
  • Sleep recovery risk signals
  • Overtraining detection
Training Insights
Training
  • Custom heart rate zones
  • Zone 1–5 weekly/monthly breakdowns
  • Workout load distribution
  • Multi-month comparisons
  • Active calorie efficiency trends
Movement Insights
Movement
  • Step tracking & streaks
  • Behavioral pattern analysis
  • Workout frequency trends
  • Weekly/monthly consistency
  • Activity load over time

Your health data belongs to you.
We designed the app that way.

Most fitness apps send your health data to the cloud, sell behavioral insights, and fund "free" features through advertising. Simple Insights is different — by design.

🔒

No Cloud Processing

All analysis — including Ask AI — runs entirely on your iPhone using Apple Intelligence.

🚫

No Accounts

Nothing to sign up for. Nothing to breach. No email address ever required.

📵

No Ads. Ever.

You're the customer, not the product. Simple Insights is funded by subscribers who value privacy.

✈️

Works Offline

Airplane mode? Full functionality. All cached data and analysis available anywhere.

🧠

Apple Intelligence

On-device AI with Apple's own privacy guarantee. Your questions never leave your phone.

🔍

No Tracking

Zero telemetry. Zero behavioral data collection. Simple Insights doesn't know you exist.

"Most fitness apps sell your data to fund 'free' features. Simple Insights is funded by subscribers who value privacy."

Every detail, beautifully designed.

Available on iPhone and iPad.

iPhone
Home Screen

Home

Coaching & Achievements

Coaching & Achievements

Ask AI

Ask AI

Zone Distribution

Zone Distribution

Workout List

Workout List

Workout HR & Zones

HR & Zone Analysis

Workout Details

Workout Details

Settings

Settings

iPad
Home iPad

Home

Dashboard iPad

Dashboard

Training Zones iPad

Training Zones

PDF Export iPad

PDF Export

Workout Details iPad

Workout Details

Workout List iPad

Workout List

Settings iPad

Settings

Simple by design.

Four steps from your wrist to clear insights.

⌚

Your Device

Wear your Apple Watch and live your life

→
❤️

Apple Health

Data stays on your iPhone — always

→
🧠

Simple Insights

On-device AI processes everything privately

→
💡

Clarity

Private insights tailored just for you

Customizable

Build the dashboard
you actually want.

Create a personal dashboard. Create one for your coach. Or both.

Choose from 40+ modular insight tiles. Reorder them. Customize the layout. Share a beautiful PDF report with anyone — no app required.

  • My Dashboard & Coach Dashboard
  • 40+ modular insight tiles
  • 4+ layout options per module
  • Beautiful PDF export & sharing
  • Optimized for iPhone and iPad
Dashboard on iPad
Workout Analytics

Every workout,
fully understood.

Tap any workout for a deep dive — heart rate over time, zone-by-zone breakdown, calorie efficiency, and trend context.

Works with Apple Watch, plus Apple Health-compatible heart rate monitors and exercise machines.

  • Full HR timeline with zone overlay
  • Zone 1–5 distribution per workout
  • 30-day workout summaries
  • Active calorie efficiency trends
Workout HR and Zone Analysis

Built for the Apple ecosystem.
Built for privacy.

🏗️

Independently Built

No VC funding. No data monetization agenda. Built by a developer who trains and genuinely cares about privacy.

🍎

Apple-Native

Built with SwiftUI, HealthKit, StoreKit, and Apple Intelligence. No third-party SDKs or analytics frameworks.

✅

App Store Reviewed

No accounts. No telemetry. No tracking. Reviewed and approved by Apple on every release.

"As a committed Apple Watch user who trains regularly across cycling, rowing, and strength workouts — I found myself asking: Why is it so hard to get a clear, personalized view of my performance? Simple Insights answers that."

Full access. Fair price.

Simple, transparent pricing. Managed through Apple. Cancel anytime.

Monthly

$4.99/month
  • Ask AI (Apple Intelligence)
  • Full Insights suite
  • Custom dashboards
  • PDF export & sharing
  • Behavioral analysis
  • Advanced HR zone breakdowns
Get Started
Best Value

Annual

$39.99/year
~$3.33/month · Save 33%
  • Ask AI (Apple Intelligence)
  • Full Insights suite
  • Custom dashboards
  • PDF export & sharing
  • Behavioral analysis
  • Advanced HR zone breakdowns
Get Started

Core features available free  ·  No data sold  ·  Managed through Apple App Store

Questions answered.

No. All analysis — including Ask AI — runs entirely on your iPhone using Apple Intelligence. Nothing is sent to external servers. Your health data never leaves your device, ever.

Apple Watch gives you the richest experience, but Simple Insights works with any Apple Health-compatible device or data source, including compatible heart rate monitors and exercise machines.

Yes. Free mode gives you access to core features with graceful limits. A subscription unlocks full insight access including Ask AI, advanced HR zone analysis, behavioral analysis, and custom dashboards.

Yes. All cached data and analysis works in Airplane mode. Full functionality with no internet connection required.

Ask AI requires Apple Intelligence, which is available on iPhone 15 Pro and later, and all iPhone 16 models. A subscription is required to access Ask AI features.

Through standard Apple App Store subscription management in Settings → Apple ID → Subscriptions. No hoops, no retention emails, no tricks.

If you train with intention,
you should analyze with intention.

Private. Powerful. Built for Apple.

Download on the App Store